Jong Hun Choi
Republic of Korea
Jong Hun Choi is a Korean Designer and Big design thinker. He stresses that designers should always think. Even when we handle tools, we handle them with thought. We should think about what this tool will be used for, how it will be used, and what it will be made and handled by using it, even in modern times. Just knowing how to use tools doesn't make you a good designer. Designers should always keep their own philosophies in mind. If you don't have anything in you while designing, you can't do anything, including design, he argues. He also recently won the winner at Asia Design Prize 2020, the largest design award in Asia.He always focuses on the nature of things and their use, and does design activities that change the nature of people's lives. Access Jong Hun Choi Newsroom
Featured Designs
Jong Hun Choi
More Intuitive Pill Design
Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.
A' Idea and Conceptual Design Award - Iron (2020) - Access Jong Hun Choi More Intuitive Pill Design Press Kit