Featured Designs
Wen Liu
Alcoholic Beverage Packaging
It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.
A' Packaging Design Award - Golden (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Beverage
The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.
A' Packaging Design Award - Platinum (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Alcoholic Beverage Packaging
The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
A' Packaging Design Award - Silver (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
A' Packaging Design Award - Silver (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Wearable Air Condition
Dedicated to deal with global warming and extreme weather conditions with personal body-sensitive temperature regulation, the latest micro-air-conditioning technology with AI algorithms to monitor and adjust the ambient temperature, and the smart wearable air conditioner is equipped with an AI intelligent core. Through high accuracy sensors to automatically monitor the ambient temperature, automatic frequency conversion to adjust the power and working mode, the temperature will be stable to maintain the human body within a comfortable temperature range.
A' Wearable Technologies Design Award - Silver (2023) - Access Wen Liu Wearable Air Condition Press Kit
Wen Liu
Alcoholic Beverage Packaging
Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.
A' Packaging Design Award - Silver (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.
A' Packaging Design Award - Golden (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.
A' Packaging Design Award - Golden (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Shuanggou Shengfang is a product of Shuanggou Zhenbaofang series, which pioneered "free blending" in the baijiu industry. The highlight is that the product is divided into two bottles, one large and one small, which can be consumed by consumers either on their own or by blending the small bottle of 68% ABV Virgin liquor into the large bottle of average ABV liquor, resulting in a more flavourful drink. The packaging is decorated with a diamond-shaped gems to symbolize the arranged densely and neatly distilleries, while the feathered fan used by the sages to highlight sages style of the product.
A' Packaging Design Award - Bronze (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
The shape of the bottle is flexible and smooth with the golden rule of Fibonacci spiral to create a more elegant and dynamic super golden ratio of point, line and surface. The outer box has been changed from a bottom opening to a top opening, to ensure the integrity of the pattern; at the same time, the box has been changed from a square box to a flat box to show a better effect. Easy to hold, more ergonomic, and better opening experience.
A' Packaging Design Award - Bronze (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
The product "Dream Dance Ice Ribbon" custom blind box with limited edition contains a total of four Dream of the Blue M9 customized liquor, each focusing on the four sports of elegant speed skating, passionate ice hockey, attractive curling, and exquisite figure skating, with the characteristics of speed, art, and power. the body of the bottle is luminous and the shape of the base is adapted from the "ice ribbon" of the National Speed Skating Oval, together with the symbol of infinity and future, echoing the sports spirit of " together to the future".
A' Packaging Design Award - Bronze (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Beverage
The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.
A' Packaging Design Award - Golden (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Baijiu Packaging
Dream of the Blue M6 Plus adopts a luxury design which reflects a modern aesthetics. The blue bottle and gold label with a drip decoration shows a low-key luxury and brings out international taste. It takes "Dream Drop" as the origin of creativity, uses water drop bottle and crystal cover as the styling symbol. The structure is natural and the transition is smooth from top to bottom. With the innovative technology and more high-grade texture of material, the quality has also highly improved. The design integrates modeling, color, craftsmanship and ergonomic function.
A' Packaging Design Award - Silver (2021) - Access Wen Liu Baijiu Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Taking Gui as beauty, the design explored and sorted out the regional characteristics, history and culture, and craft style of Guijiu from the inside out, with a philosophical shape of a circle in a square, a hospitable bird, mysterious and noble purple, and good surface texture, to meet a balance of co-existence through the improvement of internal quality and external properties. It is a harmony which involves cultural transmission that emphasizes the trait of pursuing excellence and a perceptible and vivid regional identity.
A' Packaging Design Award - Iron (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
A' Packaging Design Award - Iron (2023) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Beverage
The packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The design uses modern and traditional elements to transfer a fashionable effect. The design of the label uses the shape of a rat and a coin to convey a rich and auspicious idea. The outer ring of the label design is decorated with a light shape to create a lively effect. The bottle is made of the ceramic. The surface texture of the bottle is marble. The design combines the Eastern with the Western culture to create a sense of fashion. The design tries to convey a Chinese zodiac culture and presents a complete product characteristic.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Tea
The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Tea Press Kit
Wen Liu
Beverage
The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The designers used the idea of the mountain shape of the Dabie Mountain of China in the project. The designers combined the traditional Chinese ink painting with the line expression form to show the mountain shape. The design has a large area of white space with a strong Chinese painting and calligraphy. The main color of the design is green. The image of the design is simple, clean, and energetic that conveys the design concept naturally.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
This Baijiu is a limited-edition product launched by the Baijiu manufacturer. The idea of this Baijiu is about the Chinese zodiac year. In order to bring out a cultural and artistic effect for this limited-edition product, the design combined the Chinese calligraphy with the landscape painting to design the Hai. Hai means Pig in Chinese culture. The application of two outstanding cultural features on the design gives an artistic result for the product.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The box is embossed with a treasured flower pattern. The design has a complex and vitality effect. The shape of the label is inspired by the traditional Chinese mascot Ruyi. A traditional seal shape is underneath the label. The idea of using seal shape on the design is inspired by Chinese dragons and the Great Wall. The design transfers an oriental concept. The result of the product design is delicate.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.
A' Packaging Design Award - Silver (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Alcoholic Beverage Packaging
Mingluye is a Minglu Flavor baijiu made by Anhui Mingguang Liquor Industry Co., Ltd. which originated from the Southern Song Dynasty fully handcrafted ancient craftsmanship, with a mung bean as the main raw material. The bottle shape is inspired by the raw materials mung beans, they are traditional Chinese medicine in China, which have Heat-clearing and Detoxifying effect. By adopting bionic design techniques, this product expresses a natural ecological beauty.
A' Packaging Design Award - Bronze (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Lidugaoliang, whose brewing techniques began in Yuan Dynasty, is an early, long time span and large-scale ancient baijiu workshop site in China, and it is still in use today. The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
A' Packaging Design Award - Bronze (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Alcoholic Beverage Packaging
Lantern, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. This design regenerates the beauty of Chinese culture from the perspective of contemporary people, and at the same time injects new Chinese elements, which is more oriental and novel, breaking consumers' inherent cognition of wine, and building a cultural ecosystem of wine with national charm.
A' Packaging Design Award - Bronze (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Packaging
Yanghe Personal Letters Chinese Baijiu was made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this fine ecological environment brings a Baijiu with a unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present local ecological environment of Yanghe Distillery. The outer packaging uses environment-friendly corrugated paper to form the shape of local mountain, and the bottle of this Baijiu is designed after mountain as well.
A' Packaging Design Award - Bronze (2021) - Access Wen Liu Packaging Press Kit
Wen Liu
Alcoholic Beverage
Ganzhou, which is the ancient red capital, the cradle of the Republic, and the starting point of China's Long March, also the birthplace of China’s red culture. Red is the color of China and the Chinese nation, it is not only the spiritual totem of the Chinese people, but also the cultural symbol. This product is designed to carry the meaning of the times in red, also focusing on the history behind the times. Designer want to use this work to pay tribute to the Chinese People's Liberation Army and every witness, participant and promoter of the time.
A' Packaging Design Award - Iron (2021) - Access Wen Liu Alcoholic Beverage Press Kit
Wen Liu
Alcoholic Beverage Packaging
With "three rivers, two lakes and one wetland", Suqian is one of the three recognized wetland wine producing areas in the world. The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the early sacrificial ritual to the praying that condensed the cultural atmosphere. The design of this product use distinctive ivory ceramic bottle, the illustration of the body highlights a sense of humanistic feeling. As for shape design, it uses ear of wheat as decoration, barley also has the meaning of big sale.
A' Packaging Design Award - Iron (2021) - Access Wen Liu Alcoholic Beverage Packaging Press Kit
Wen Liu
Beverage
The packaging design of co-branded craft coffee beer uses a vintage hand-painted illustration style to create a relaxed and refreshing image. The image of the design uses a lively style of Akimbo coffee and combines with the specific design style of E.T.Brewery so that both brand fans could recognize the design. Since the product was launched in the summer, the illustration of the design depicts an image of a visit to the seaside in summer. The design of the product tries to attract young people.
A' Packaging Design Award - Bronze (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The fermented technology of Hanwu Liquan 1974 is developed from Han Dynasty. The design of Hanwu Liqu 1974 conveys traditional Chinese aesthetics. The using colour blue on the design is inspired by the blue Jade. The colour on the design expresses illusory and dreamy. The design represents an elegant and imperial style with the using gold colour and the dragon pattern of the Han Dynasty.
A' Packaging Design Award - Bronze (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
Yuyuan Road is a tourist attraction in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
A' Packaging Design Award - Bronze (2020) - Access Wen Liu Beverage Press Kit
Wen Liu
Beverage
The idea of the design is inspired by the basic prototype of the Lidu sorghum Baijiu bottle. The design expresses the Baijiu making skills and traditional Baijiu culture history. The design uses a contemporary minimalist style. Young people would have a better understanding of the minimalist style of design.
A' Packaging Design Award - Iron (2020) - Access Wen Liu Beverage Press Kit